ITS Australia's ITS Tech Talk series is transport technology 101. Each episode will serve as an introduction to one key part of the ITS industry . . . we continue the series with Episode 6.
The PTV next-gen app has been the largest and most recent project to solidify how Department of Transport Victoria designs transport services for their customers. The learnings and insights from this project have formed the foundation for DoT’s approach with delivering and maintaining customer-centricity going forward. Key learnings around human centred design approaches and its applicability to any customer or user facing services will be shared at this talk.
What you will learn
- Transforming customer research, insights and feedback into tangible solutions.
- Some of the challenges that government faces in delivering customer-centric design approaches.
- Tips to maintain a customer-focus through large-scale projects and deliver solutions that works for everyone.
Who should attend
- Anyone who is responsible for or interested in designing customer-centric solutions.
- Organisations wanting to understand the contemporary approaches that government is adopting to enhance digital engagement with citizens.
Cost
- Free for ITS Australia members
- $20/session for non-members
Presenters
Jonathon Conkey
Senior UX/UI Designer / The Victorian Department of Transport
Jonathon is a Senior UX/UI Designer at the Department of Transport Victoria and has more than 16 years’ experience spanning UX/UI design, rapid prototyping, web design/development and Product Owner roles in the transport and tourism sectors. He is passionate about placing the customer at the forefront of all design decisions, driving innovation and continuous improvement.
Stephanie Ho
Senior Digital Product Owner / The Victorian Department of Transport
A digital and marketing professional at the Department of Transport Victoria, with over 10 years of experience across finance, automotive and tech industries in Australia and Asia. Stephanie lives and breathes digital production and transformation; customer segmentation and profiling; marketing automation; roadmaps and features; and digital and agile advocacy.
Her passion lies in exceeding commercial objectives and customer expectations through innovative technologies, customer-centric solutions and the continuous delivery of digital platforms. She enjoys combining the sciences with the arts – by extracting insights through data analytics, and using them to direct effective digital strategies.
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