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  • Webinars
  • ITS Tech Talk: How to Tailor Transport Services for the Customer?

ITS Tech Talk: How to Tailor Transport Services for the Customer?

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ITS Australia's ITS Tech Talk series is transport technology 101. Each episode will serve as an introduction to one key part of the ITS industry . . . we continue the series with Episode 6.

The PTV next-gen app has been the largest and most recent project to solidify how Department of Transport Victoria designs transport services for their customers. The learnings and insights from this project have formed the foundation for DoT’s approach with delivering and maintaining customer-centricity going forward. Key learnings around human centred design approaches and its applicability to any customer or user facing services will be shared at this talk.

What you will learn

  • Transforming customer research, insights and feedback into tangible solutions.
  • Some of the challenges that government faces in delivering customer-centric design approaches.
  • Tips to maintain a customer-focus through large-scale projects and deliver solutions that works for everyone.

Who should attend

  • Anyone who is responsible for or interested in designing customer-centric solutions.
  • Organisations wanting to understand the contemporary approaches that government is adopting to enhance digital engagement with citizens.

Cost

  • Free for ITS Australia members
  • $20/session for non-members

Presenters

Jonathon Conkey Senior UX/UI Designer / The Victorian Department of Transport
Stephanie Ho Senior Digital Product Owner / The Victorian Department of Transport

Partner

Victorian Department of Transport and Planning

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