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With the increasing importance of data and analytics in our industry, important questions remain unanswered about what legacy, security, and privacy concerns must be addressed, how, by who, and when?
An integrated platform for dynamic routing, multi-modal payments etc. can only be realised through the open exchange of data between both private and public entities. The terms of that exchange, however, are likely to require negotiation to meet the varying needs of each party.
The transport sector is working towards establishing protocols for what data is collected, how it is anonymised, where it is sorted, and what its intended use is. Key to this is building public awareness and transparency around the value this digital sharing model will bring, and increasing public trust in the responsibility of those entities tasked with storing and handling data. Only once this is accomplished will the adoption and acceptance of data sharing into transport, and other, platforms be possible.
An interesting scenario today is the COVIDsafe app. A higher than anticipated number of people have downloaded and used it because the value was clear: health benefits as well as a pathway to ease the remarkable restrictions on everyday life that we all faced this year. We need to follow the same model for mobility data sharing, by defining the value proposition clearly to citizens and coming to an agreement on policy standard definitions at the Transport Service Provider or Mobility Service Provider level in the public-private ecosystem.
David Apelt Product Evangelist, Emerging Technology & Innovation / Transmax Product Evangelist, Emerging Technology & Innovation / Transmax
David Apelt is Transmax’s Product Evangelist responsible for Emerging Technology and Innovation. David's background is in software engineering and the application of technology to digitally enabling businesses and pivoting existing business models to provide greater outcomes. Before joining Transmax, David has taken local Brisbane startups to become multinational companies. At Transmax this passion for technology means greater safety outcomes for the community and minimising congestion.
David Buckley-Bolt Director Sales and Solutions APAC / SKIDATA Director Sales and Solutions APAC / SKIDATA
David Buckley-Bolt earned his Masters degree of Mechanical Engineering from the University of Strathclyde and International Business from Nanyang Technology University in Singapore. David has more than 10 years of experience with product development, regional group management, business development, and consulting. David is a passionate advocate for adoption of safer, smarter infrastructure.
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