In March 2022 Translink, in partnership with Via and Kinetic, launched ‘Translink On Demand’ on the Gold Coast. This innovative service connects residents in Nerang, parts of Highland Park, and Pacific Pines to key locations flexibly, conveniently and efficiently. Translink On Demand sets itself apart from other shared, flexible public transport options with its dynamic response to trip requests, circumventing fixed routes and timetables. By intelligently optimising public transport connections and minimizing wait times, passengers enjoy a seamless and convenient travel experience.
Powered by advanced technology and the user-friendly Translink On Demand app, booking a ride has never been easier, allowing passengers to track their service in real-time and receive timely notifications. The provider of the technology that powers this service, Via (ridewithvia.com), is a TransitTech platform that powers cost-effective, convenient, and equitable mobility across Australia and around the world.
From branded apps to sophisticated algorithms, Via's fully integrated and customisable platform gives partners ultimate flexibility and control over their networks. One of the service's most significant achievements is its positive impact on sustainable mobility. Translink On Demand has successfully encouraged more people to choose public and shared transport, significantly reducing their reliance on private cars. This shift has resulted in a decrease in carbon emissions, improving environmental sustainability.
The service's transformative impact is evident. It has quickly garnered praise from users and delivery partners alike, positioning it as a leading candidate for the prestigious Intelligent Mobility Award. The service's innovative approach, user-centric design, and outstanding results have caught the attention of the industry, setting a new standard for on demand transport solutions worldwide.
