In addition to releasing Origin-Destination data to the INSIGHT traffic analysis tool, Intelematics is also increasing the data coverage across the New South Wales (NSW) road network by 250 per cent. This increase will include minor road coverage across the state.
This is in response to a survey of local government professionals that showed 45 per cent of respondents found lack of coverage to be the biggest problem they faced in sourcing and analysing mobility data.
Since the launch of INSIGHT in late July, Intelematics received 130 requests for sign up to its tool and onboarded more than 80 organisations in NSW alone. The tool gives users power to visualise and analyse historical traffic speed and congestion, volume, and now trip trends for thousands of roads in NSW. Going forward, in early 2021, INSIGHT universe coverage will be expanded to Victoria.
Intelematics’ Senior Product Manager, John Cardoso, says that since the launch of INSIGHT, the company has been listening to feedback from users to continually enhance the tool and increase coverage.
“We have been overwhelmed by the interest we have received for INSIGHT. The platform only went live in the middle of this year, and the feedback received informed us that we were filling a large gap in the mobility space and truly providing game-changing technology for the future.
“A key feature request that came up time and time again was to understand the behaviour of where people travel from and to and see the most used routes and popular destinations for urban planning. As we already had the data and product functionality of comparing traffic volume and speed by council and suburb, it was relatively easy for us to produce.
“This is just the latest step in our crusade to democratise Australia’s mobility data. We realise having access to quality data is an inherent requirement for making sound and informed decisions when it comes to traffic, road, or infrastructure planning – not just for data experts, but anyone who is a contributor to the process.
“By giving as many people as possible access to the most accurate and up-to-date information, we take the guesswork out of planning, drive data-led decision making and improve outcomes for all,” said Mr Cardoso.
To sign up for Intelematics’ INSIGHT traffic analysis tool, please visit Intelematics' website.