Ada has a 19-year career in the automotive and electronics industry and has led diverse teams across the globe. Her expertise includes Hybrid Electric Vehicles, Cooperative and Automated Vehicles, Advanced Driver Assistance Systems, and Positioning, Navigation, and Timing technology.
Currently, Ada leads the Cooperative and Automated Vehicles (CAV) team at Toyota/Lexus Australia, which collaborates with governments, industry, and academia as a research partner; liaises with Toyota Japan and global affiliates; and reviews industry and technology trends, providing insights to policymakers. Under her leadership, the team has spearheaded several award-winning Cooperative Intelligent Transport Systems (C-ITS) and Automated Vehicle (AV) programs.
Ada holds a Master’s degree from the University of Melbourne, a Bachelor’s degree from the University of Auckland, and has pursued further professional development at Stanford University, Harvard Business School, the Massachusetts Institute of Technology (MIT) Sloan School of Management, and others.
As a member of the ITS Australia Board of Directors, Ada will contribute to the policy subcommittee. She is also an active member of working groups at the Federal Chamber of Automotive Industries (FCAI) and the Australian Integrated Multimodal EcoSystem (AIMES) and a lead author of ITS publications. Ada is a passionate advocate for road safety, dedicated to developing real-world mobility solutions that enhance the safety, efficiency, accessibility, and sustainability of future transport systems.