Reimagining and broadening Mobility as a Service to ‘Mobility as a Feature’ could be the key to realising a holistic multi-modal transport future, delegates at ITS Australia’s Mobility 2024 Conference have heard.
The conversations at the Melbourne conference have set the scene for a critical exploration of the role of mobility in Australia’s transportation landscape at the flagship ITS Australia Summit in Sydney this August.
During a closing panel of experts from government, transport providers, consultancy, and academia, Professor John Nelson from the Institute of Transport and Logistics Studies at the University of Sydney led a thought-provoking discussion on the success of Mobility as a Service to date.
“Mobility as a Service (MaaS) has not become mainstream and allowed people the freedom of mobility it was intended to deliver,” said Professor Nelson.
“Future success may depend on reimagining a ‘Mobility as a Feature’ mindset where transport services are delivered within a broader ecosystem of sectors that interact with mobility, such as real estate, banking or telecommunications.”
Professor Nelson called for greater partnerships to achieve mobility outcomes, recognising the transport sector's strong track record in collaborating to achieve results. As well as integrating with other sectors, Professor Nelson argued the need for incentives, financial or otherwise, that reward both transport and non-transport providers as well as end users for evidencing a change in behaviour that delivers a greater uptake of mobility initiatives.
Over two days, Mobility 2024 delegates engaged with insightful presentations that covered a broad range of themes, with data and technology, and sustainable transport standing out as major conversation starters amongst an engaged audience.
The conference opened with a big-picture exploration of the role of data in the mobility landscape underpinned by three insightful case study presentations. In a joint talk by Deloitte Director Steph Bradley and Victorian Department of Transport and Planning ITS Senior Manager William Ho, attendees were given insight into a partnership that has revolutionised the management of the state’s transport networks. As part of DTP’s Smarter Roads Program, Deloitte leveraged their Optimal Reality Platform to create a digital replica of DTP’s networks and physical assets, delivering access to real-time data and enabling traffic managers to make better decisions to reduce congestion.
Mobility 2024 Program Committee Co-Chair Jessica Tong from Kapsch TrafficCom Australia acknowledged this year's program's strong focus on data and reiterated the opportunities to leverage data and technology to deliver change.
“Whether it’s to model transport growth and efficiency or provide insights that improve safety, it’s all about data, driven by digital tools, and integrated with our transport network,” said Ms Tong.