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  • ITS news
  • Accessing Traffic Data Has Never Been Easier

10 March 2020

Accessing Traffic Data Has Never Been Easier

ITS Australia


Historical traffic flow data files for over 2,000 Australian suburbs covering a four-year span, from 2016 to 2019, are now available for online purchase thanks to Melbourne-based technology company Intelematics.

Intelematics, Australia’s leading provider of real-time traffic information for the past 12 years, is now making traffic data accessible and giving civil engineers the ability to better understand and harness traffic flow data for their projects; from road safety audits, to construction traffic and operation management plans, and tenders. Now, there is no need to use data that dates back to 2015 to inform new road and traffic management projects and modelling.

For example, a civil engineer could use Intelematics’ traffic flow data to determine the optimal time frame to conduct a road upgrade on a busy highway, so that the project minimises disruptions to traffic flow and mitigates the risk of road accidents. Having the flexibility to access data at any point in time also removes the need for a third-party on-site vendor, therefore enabling greater operational efficiency and reducing costs.

Take the recently completed Hoddle Street Streamlining project as an example. The project was designed to improve the travel experience for 330,000 people who travel along and across Hoddle Street, in Melbourne every day. Using Intelematics’ data, a before and after analysis was performed that proved afternoon peak hour congestion has improved by 14% thanks to the upgrade.

Intelematics’ Senior Product Manager, John Cardoso, says that the new offering provides rich traffic flow data, delivered straight to customers’ inboxes.

“We believe there's a need in the market for accessible, high-resolution data that doesn't cost a fortune, or take months to plan and prepare. So, for the first time, we are making traffic flow data available for purchase directly through the Intelematics website. It’s completely self-service and the best part about it, you don’t have to be a data-scientist to decipher the data.

“What makes our offering so unique is that it’s incredibly easy to interpret. By doing the decoding for you, the data clearly shows traffic flow, speed, speed limits and delays by correlations between suburbs and street names, kilometres per hour, geographic coordinates and time of day, which can be viewed at the click of a button. We have also split the time series into a manageable size, allowing people without expert data knowledge to be able to use the data in regular business applications such as Microsoft Excel.

“The data is available in 15-minute increments. However, if you need nine-minute, six-minute, or three-minute increments we have that too. In addition, each file purchased captures one years’ worth of traffic flow data – many companies only offer three months,” said Mr Cardoso.

Today, data files are available by year from 2016 to 2019. Come April this year, Intelematics will roll out traffic flow data by month consecutively, allowing customers to access the most up-to-date data and analyse 2020 road and traffic projects without having to wait a full year. In addition, historical traffic volume data files showing vehicle counts in all directions across the road network in 15-minute intervals will also be available by month, year and suburb from July 2020.

“We’re able to offer such granular information as we capture data through thousands of sensors located on roads, in vehicles and infrastructure. The data we capture provides context around traffic trends, accident blackspots, the most congested areas, the most dangerous roads and more. We’re now making this data available to all engineers, not just those with access to data analysts and software developers,” said Mr Cardoso.

By making its traffic flow data available for purchase, Intelematics is opening the door for new ways of thinking that will help make our cities safer, less congested and more sustainable.

Data files for over 2,000 Australian suburbs are available to purchase from the Intelematics website from 2016 to 2019.

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